a digital visual designer
- Trish Parr
As a member of the GE Automation team, my goal is to create UX designs that enable the operators of our products to concentrate on their manufacturing tasks using a human/machine interface to optimize their operations. I'm passionate about understanding users and focus on solving their problems while creating a product experience that they enjoy.
My role involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function of the visual aspects of GE's tools.
Joined the Bank's online (authenticated) banking team to bring a fresh vision to the Bank customer experience. I work with a fluid team of interaction designers, writers and business stakeholders to define and execute project requirements within the Branding and Language of the site. My projects range from informational (art directing outside agencies to design educational infographics) to highly functional (such as bill pay and transfers redesign, live chat from an external vendor, and mobile payment transfers on iPad, iPhone, Android and Windows apps). Once the design direction of a project is signed off by the business, I create visual design specs and assets for the development teams, participate in user acceptance testing and contribute to usability test design.
Senior member of the User Experience team for the Merrill Edge, Merrill Wealth Management, and US Trust brands (owned by Bank of America). I worked on site refresh, brand styles, creative look and feel of the site, and style guide management. I worked closely with Editors and Information Designers, as well as the prototype and tech teams to ensure the overall quality of our updates to the Merrill brands. Also worked on iPad, iPhone, and Android apps and delivered artwork and designs to the app developers for final launch of the app stores.
Redesigned the Staples Advantage site. This ecommerce site is for large companies to order supplies in volume for their national offices.