a digital designer

Eric Bertelsen

a digital visual designer

Award winning

I have awards in Hatch, Webby, and other web accolades in the web community.

Apple tools

I work with Apple products and have a personal Macbook Pro.

Mobile, Web, and beyond

I have the background of over 20 years of web experience, as well as designing responsive design, mobile apps for iOS, Android, and Windows platforms.


I am well connected with in a number platform, as well as reliable contacts to access and get the projects completed.

Relilable cost estimates

With my experience I can accurately estimate the hours a task will take.

Fast accurate work

I work on tight schedules, with fast turn around times.

"If you think math is hard, try Web Design"

- Trish Parr

Current: General Electric (GE)

As a member of the GE Automation team, my goal is to create UX designs that enable the operators of our products to concentrate on their manufacturing tasks using a human/machine interface to optimize their operations. I'm passionate about understanding users and focus on solving their problems while creating a product experience that they enjoy.

My role involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function of the visual aspects of GE's tools.

Past: Bank of America / Merrill Lynch

Joined the Bank's online (authenticated) banking team to bring a fresh vision to the Bank customer experience. I work with a fluid team of interaction designers, writers and business stakeholders to define and execute project requirements within the Branding and Language of the site. My projects range from informational (art directing outside agencies to design educational infographics) to highly functional (such as bill pay and transfers redesign, live chat from an external vendor, and mobile payment transfers on iPad, iPhone, Android and Windows apps). Once the design direction of a project is signed off by the business, I create visual design specs and assets for the development teams, participate in user acceptance testing and contribute to usability test design.

Senior member of the User Experience team for the Merrill Edge, Merrill Wealth Management, and US Trust brands (owned by Bank of America). I worked on site refresh, brand styles, creative look and feel of the site, and style guide management. I worked closely with Editors and Information Designers, as well as the prototype and tech teams to ensure the overall quality of our updates to the Merrill brands. Also worked on iPad, iPhone, and Android apps and delivered artwork and designs to the app developers for final launch of the app stores.

Past: Staples.com

Redesigned the Staples Advantage site. This ecommerce site is for large companies to order supplies in volume for their national offices.

Download My Resume (PDF)