a digital designer

Finding the Right Credit Card

Bank of America Web Design

Challenge

When a customer is searching for a new credit card, we can help quickly guide them to the one that meets their specific needs.

Solution

I collaborated with an interaction designer to create an easy-to-use navigation questionnaire at the top of the screen. As the customer checks the options, the cards filter to show only the ones that match their answers.

Result

Sorting through credit card features can be a dull task to find exactly what you need. This design reduces the time users must invest to make decisions.