a digital designer

Life Stage Planning

Merrill Edge Web Site


This massive project, which revamped about 25% of the Merrill Edge sales site, added education information to the knowledge section of the site. The hardest part was creating the animations and finding the photos for each section header and making them all expand beyond the fold of the browser. The Life Stage Planning visuals were done in 3 weeks to get the new material online as soon as possible.


While the total project required collaboration with interaction designers and writers, I created an emotionally appealing site with images that speak as loud as the words on the page and the design retains its value to this day.


The Life Stage Planning section is used by thousands of customers, giving them the information they need to deal with their life events. The section's content changes with the times, but the design remains an active part of the message.